Brand identity proposal

A new name, a new mark and a press-ready file set for a range of cryogenically frozen Amazon juice dots. Every file here is real vector, CMYK and outlined - not a picture of a logo.

Test it at 16 pixels What you get
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
01  Naming

Three names that can beat DOTz

DOTz describes the format but says nothing about the fruit, the energy or the health promise, and the z ending reads as a sweet snack rather than as real juice. Each option keeps the dot idea, which is the part worth protecting.

Recommended

VivaDots

Viva reads as alive in English, Portuguese and Spanish. It keeps the dot equity you already own and adds the health promise DOTz is missing. Line architecture comes free: VivaDots Acai, VivaDots Mango.

Premium pivot

Pearla

Reframes the format from sweet dots to juice pearls, which moves the range out of the confectionery mindset and into wellness. Natural fit for bowls, toppings and food service.

Short and ownable

Zumi

From zumo, juice. Four letters, phonetic in any language, easy to clear as a handle. Stretches without renaming: Zumi Dots, Zumi Bites, Zumi Bowls.

If DOTz stays, everything else here transfers to it unchanged - the mark, the colour system, the type and the packaging structure.

02  The mark

Four dots, climbing

VivaDots icon (full) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
Four dots, four flavoursAcai, mango, dragon fruit and coconut each own one dot and one colour.
They rise, and they growThe healthy lifestyle cue is carried by the shape, not by a slogan.
Separated, not clusteredOverlapping circles read as grapes. Separated circles read as dots.
One leaf, real fruitIt sits just clear of the hero dot so the mark survives one-ink printing.
03  Proof

Drag it down to 16 pixels

Live scale test

The mark is not simply scaled down. Detail drops out in step with the size, so it stays sharp from a freezer wrap to a browser tab. Move the slider and the right level is chosen for you.

180 px  /  full mark
04  Lockups

One system, every background

VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
Primary
VivaDots primary logo (horizontal) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
Horizontal
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
Reversed
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
One ink
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
On acai
VivaDots icon (full) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
Icon
05  Colour

Bright enough for a freezer door

Four flavour colours, a cold accent, a deep base and two neutrals. Click any swatch to copy its hex. Pantone references are nearest matches - the four flavour colours sit outside process gamut, so run them as spot inks on retail packaging.

06  Typography

Two faces, both free to use

Display / Fredoka SemiBold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

The logotype, product names and headlines. Rounded terminals keep it warm large and legible small.

Text / Nunito Sans
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Ingredients, nutrition panels, body copy and every legal line. ExtraBold for pack labels, Regular for prose.

Both are under the SIL Open Font Licence 1.1: free to use commercially, free to hand to a printer, no per-seat fees.

07  On pack

Cup, pouch, carton, freezer door

VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (stacked) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (simple) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
VivaDots primary logo (horizontal) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process. VivaDots icon (micro) VivaDots identity. Flat vector, outlined type, no gradients or raster content - safe for any scale and any process.
08  The file set

Built, preflighted, ready to hand over

Seventy files are finished and checked. Every PDF passed preflight before it was signed off: zero RGB objects, zero embedded fonts, zero raster images, zero live transparency. A co-packer can place them straight onto a plate. The full pack is released on award of the contest.

SVG
Layered vector masters14 lockups. Mark, Leaf, Dots, Wordmark and Descriptor on separate named layers, editable in Illustrator, Inkscape, Affinity or Figma.
PDF
Press ready artworkThe same 14 lockups in DeviceCMYK, type converted to outlines, no live transparency, trim size set on every file.
PDF
Brand guide, 13 pagesNaming, logo, icon system, usage rules, colour with CMYK and Pantone, typography, flavour architecture, packaging and applications.
PNG
Raster setEvery lockup at 300 dpi at its stated physical size, plus transparent PNGs at 2400, 1200 and 600 px.
ICO
App icons and favicons1024, 512, 192, 180 and 32 px app icons, a square favicon set down to 16 px, and an SVG favicon.
TTF
Both typefacesFredoka and Nunito Sans with their licences. SIL Open Font Licence 1.1, free to use commercially and free to hand to a printer.